Facebook ads for tradies,
built around quotes and booked jobs.

They can, when the ads reach homeowners in your service area, the offer is clear and someone answers the phone. Facebook ads for plumbers, electricians and builders tend to suit planned jobs and people who aren't searching yet, while urgent work leans on click-to-call ads and Google. We can't promise a number of leads or a cost per lead, because your trade, area, budget and offer all change the result. Our client case studies show what real accounts did, with the spend included.

With us there are two costs. Management is $100 a week + GST, billed monthly, and it isn't tied to your ad spend. The ad budget is paid straight to Meta by you, from $20 a day. There's no setup fee, and it runs month to month with 7 days' notice. Budget needs grow with your service area and how many job types you promote at once.

We usually test both. Instant forms open inside Facebook and Instagram, so more people finish them. A quote page gives more context, such as your reviews and past jobs, but loses some people on the way. Either way we ask for the suburb, job type and timeframe, then judge each by cost per quoted job rather than cost per form. Our guide to lead forms and landing pages for tradies goes through the trade-offs.

We cut them down in layers: Meta's higher intent forms with a review screen, qualifying questions on suburb, job type and timeframe, and Meta's phone number verification, which sends a one-time code before the form goes through. Then we check leads against the jobs you actually quoted and booked, and move budget away from the ads that bring empty forms. No filter catches every junk lead, and stricter forms usually mean fewer leads overall. More in our guide to stopping fake leads.

Mostly, yes. We choose locations by town, region or a radius around your base, based on where you actually want the work. Meta's location help says that can include people who live there, recently visited or often visit, and that complete accuracy isn't guaranteed. So we also ask for the suburb on the form, which lets you turn down jobs outside your area before you call.

They help a lot, and they don't need to be polished. Phone photos and short clips of real jobs, your team and your ute usually feel more honest than stock images. Before-and-after shots work well for retargeting, as long as the customer is happy for you to share them. If you don't have many yet, we start with what you've got and tell you what to capture on your next few jobs.

We can't promise a date or a number. Some accounts see enquiries soon after the ads go live, and others take longer. New ad sets start in a learning phase while Meta works out who to show them to. Meta says an ad set becomes learning limited when it's unlikely to get about 50 optimisation events in the week after its last significant edit, which can happen on a small budget. That isn't a penalty, but it does mean results take longer to settle, so we keep the campaign structure simple and judge it over weeks.

Yes. Google Ads management is a separate service from the same team. Google catches people searching for a trade right now, while Facebook reaches homeowners before they search. Many tradies run both, so one set of lead data decides where the money goes. Prices for every service are on our pricing page.

They stay with your business. Custom audiences, lead form data, campaign history and every ad we made sit in your own Meta ad account and Business Manager. Give 7 days' notice before your next billing date and we hand everything over with no exit fee.