Richards Quality Projects

When Richards Quality Projects came to us, they were already running Meta Ads through another agency — paying $1,500 a month in management fees alone. But the results did not justify the cost, and enquiries were inconsistent.

The goal was clear: take over the account, rebuild the campaigns from the ground up, and deliver a consistent pipeline of free quote requests from homeowners — at a fraction of the management fee they had been paying.

The home improvement space on Meta is competitive. Homeowners are targeted by many businesses. We needed to prove — quickly — that our approach would outperform what they had been paying $1,500 a month for.

For a business like Richards Quality Projects, the goal is simple: get homeowners who are thinking about their outdoor space to raise their hand and ask for a quote. The fastest, lowest-friction way to do that on Meta is with an Instant Lead Form.

Unlike sending traffic to a website, Meta's lead forms pre-fill with the user's name, email and phone number. One tap to submit. That dramatically reduces the drop-off between interest and enquiry.

We rebuilt the campaign architecture from scratch, retaining only what was working from the previous setup. As the pixel accumulated fresh data under our management, targeting sharpened and the cost per lead dropped month on month — delivering more results at a fraction of the previous agency cost.

Over 7 months we generated 106 free quote requests at an average cost of $36.10 each (AUD, 7-day click / 1-day view attribution) — from zero paid ads to a predictable quote pipeline.

That $36.10 CPL sits 44–70% below the typical home improvement benchmark of $65–$120 on Meta Ads in Australia.

The campaign delivered 99,528 total impressions across 7 months and reached 21,031 unique homeowners in their service area, on a total ad spend of $3,827 (AUD) — averaging around $547 per month.