We run Facebook ads for online stores on Shopify and WooCommerce: Advantage+ sales campaigns, catalogue retargeting, launches and seasonal sales, creative testing and repeat purchases. It all runs from your own Meta ad account, Instagram included, on one flat weekly fee.
A few questions about your business, no commitment
Trusted by Australian businesses
Five campaigns cover most of what an online store needs from Meta. Each has its own audience, creative, offer and number to judge it by.
New customers · Meta’s AI-driven sales campaigns looking for likely buyers.
Still deciding · People who viewed a product or left a cart.
Peak periods · New products, EOFY, Black Friday and Christmas.
Always on · Finding new angles with UGC and AI video.
Existing customers · Only with consent and a privacy policy that covers it.
Planning framework, not a results claim. Most stores start with sales campaigns and catalogue retargeting, then add the rest once tracking is proven.
Three things hold an ecommerce account together: tracking you can trust, a catalogue that stays accurate, and prices in your ads that meet the law.
We set the first two up and check the third with you. Meta’s AI-driven campaigns now go by Advantage+ sales campaigns, the updated version of Advantage+ shopping campaigns, and they only have real purchases to learn from if the tracking is sound. General information, not legal advice. Check your pricing and offers with your legal adviser.
Every campaign on the map, for one flat $100/week + GST. Facebook ads for fashion brands, Facebook ads for retail and Facebook ads for online stores of any size run the same way, and Instagram placements come from the same account under that fee.
An ad can only start the sale. The product page, the checkout and the follow-up finish it.
The map sits inside our Meta ads management service, so the same campaign manager runs every campaign on it. Shopify Facebook ads and Facebook advertising for Shopify work best when the store is ready for the traffic, so we look at the whole path. If the store itself needs work, see Shopify web design.
Management is $100 a week + GST, billed monthly at $440 including GST. It isn’t tied to your ad spend or how many products you sell, and we take no cut of your revenue. Instagram placements run from the same account under that fee.
Ad budget is paid by your business straight to Meta, from $20 a day. Rates for every service are on flat monthly prices for ads and social.
Get my free Meta ads planTell us what you sell and your rough margin. We’ll send back the two campaigns we’d start with and a daily budget. No lock-in if you go ahead.
Clever Klogs is the only online store in our published client case studies so far, and we won’t invent another. It sells educational products, and its Back to School campaign is the closest match to the seasonal pushes on this page.
4.73x ROAS. $3,749 from $792 in ad spend.
Read the Clever Klogs case studyResults for this client, not an average or a forecast for your store.
Shoppers also search on Google, and people who tap through from an ad judge your store in seconds. These work alongside the ads.
Search traffic that doesn’t stop when ads do
eCommerce SEOCollection and product pages for Shopify stores
Shopify SEONew stores, migrations and Meta tracking setup
Shopify web designSearch, Shopping and Performance Max
Google Ads managementThe ROAS your margin needs, with GST
Work out your ROASRunning ads already? Start with an audit
Facebook ads auditNew creative with no filming
AI video reelsReels, Stories and feed placements
Instagram ads“Humming Web completely transformed how we approach Facebook and Instagram advertising. Before working with them our ad spend felt like money down the drain, high cost per lead, low quality enquiries, and no real transparency from our previous agency.”
“I'd tried two other agencies before Humming Web. This is the first time my Meta Ads have actually made me money. Transparent, fast to respond, and genuinely care about results. 5.2× ROAS in month two. Can't recommend enough.”
“Finally an agency that speaks plain English. Weekly reports tell us exactly what's working — no vanity metrics, no jargon. Leads are up 3× compared to what we were getting before. Direct line to the campaign manager is a game changer.”
“Switched from a large agency where we were just another account number. The difference is night and day. Humming Web actually understand our business, suggest new ideas, and are proactive. Results have been consistent and improving each month.”
They can, when your margin leaves room for ad costs, your product pages sell and the tracking is sound. A small budget means fewer sales for Meta to learn from, so we keep the structure simple and focus on your best sellers. We can't promise sales or a return, because your products, prices, margins and creative all change the result. Our client case studies show what real accounts did, with the spend included.
With us there are two costs. Management is $100 a week + GST, billed monthly, and it isn't tied to your ad spend. We take no cut of your revenue. The ad budget is paid straight to Meta by you, from $20 a day. There's no setup fee, and it runs month to month with 7 days' notice. Prices for every service are on our pricing page.
We can't promise one, and a ROAS on its own doesn't tell you if you're making money. What matters is your break-even ROAS: the return where an order covers its product, delivery, fees and ad cost. A store with a 60% margin might profit at 2x, while one with a 25% margin needs 4x or more. Our break-even ROAS calculator works out yours, GST included. We then judge campaigns on contribution after ad spend, not on the ROAS figure alone.
Yes. We set up the Meta Pixel and the Conversions API together and handle duplicates, so each sale is counted once. Meta recommends running both, and says the setup must deduplicate events. We then test real orders through to Events Manager. Everything sits in your own ad account, so it stays yours.
Yes, both. On Shopify we work through its Facebook and Instagram channel, and on WooCommerce through the official Meta for WooCommerce plugin. Either way we connect the Pixel and your catalogue and check that prices, stock and purchases come through correctly. If you're still choosing a platform or the store needs work, see Shopify web design.
Usually, yes, and not only at launch. Ads wear out as the same people keep seeing them, so a store needs a steady supply of new angles. Your own product photos and customer clips are a good start, as long as customers are happy for you to use them. If you need more, AI video reels are a separate service that gives you new creative with no filming. We test one change at a time, so you can see what sells.
Yes. Google Ads management is a separate service from the same team, covering Search, Shopping and Performance Max. Google catches people searching for a product now, while Meta reaches people before they search. Many stores run both, so one set of sales data decides where the money goes.
We can't promise a date or a number. New campaigns start in a learning phase while Meta works out who to show them to. Meta says an ad set becomes learning limited when it's unlikely to get about 50 optimisation events in the week after its last significant edit, which can happen on a small budget. That isn't a penalty, but results take longer to settle, so we judge campaigns over weeks rather than days.
They stay with your business. Your catalogue, Pixel, custom audiences, campaign history and every ad we made sit in your own Meta ad account and Business Manager. Give 7 days' notice before your next billing date and we hand everything over with no exit fee.
Answer a few questions about what you sell and your margins. We’ll come back with the campaigns we’d run first, the creative each needs and a sensible daily budget.
