The Humming Web Blog
Practical guides on ads, social media, SEO, automation and AI — for Australian businesses.
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How to Track Which Marketing Channel Generates the Most Tradie Jobs
Most tradies have no idea which ad, platform or referral source actually booked the job. Here's a plain-English system to fix that.
How to Design a Tradie Service Page That Ranks in Google
A tradie service page needs to do two jobs at once: rank on Google and turn visitors into enquiries. Here is exactly how to build one that does both.
Before-and-After Social Media Posts for Tradies: How to Turn Jobs into Enquiries
Before-and-after posts are the easiest proof-based content a tradie can create. Here's how to shoot, caption, and post them so they actually bring in enquiries.
How to Automate Quote Follow-Up for Australian Small Businesses
Forgotten quotes cost Australian small businesses real money every week. Here is how to automate quote follow-up so no job opportunity slips through the cracks.
How to Stop Fake Leads from Facebook Ads: A Tradie's Guide
Fake and low-intent leads are draining tradie ad budgets across Australia. Here's how to filter them out before they ever hit your phone.
Instagram Reels Ideas for Tradies: What to Film on a Job Site
Not sure what to film on site? These Instagram Reels ideas for tradies are quick, practical, and easy to shoot during a normal work day.
Facebook Lead Ads vs Website Forms: Which Gets More Leads for Australian Small Businesses?
Facebook Lead Ads remove friction by pre-filling your form inside Meta. Website forms give you more control and data ownership. Here is how to choose.
How to Build a Service Area Page for a Tradie Website (That Actually Ranks)
Service area pages help tradies show up when locals search by suburb. Here is how to build ones that rank and convert.
Google Business Profile Post Ideas for Australian Small Businesses: What to Post and How Often
Not sure what to post on your Google Business Profile? Here are practical post ideas and a simple posting schedule for Australian small businesses and tradies.
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